Claude Meyer

Executive Leader | Non-Profit Founder | International Business & Marketing Strategist

Watermael-Boitsfort, BE.

About

Highly accomplished executive with a distinguished 30-year career at Procter & Gamble, culminating as President for Europe, Middle East, and Africa, where he drove significant market expansion and P&L growth across diverse product categories. As the visionary founder of ASBL Constellations, he has since spearheaded the development of a pioneering non-profit dedicated to creating specialized living accommodations, impacting over 560 individuals with mental disabilities and generating substantial regional employment. Leveraging deep expertise in international business, strategic leadership, and community development, he is adept at navigating complex challenges to deliver measurable social and economic impact.

Work

ASBL Constellations

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Président

Watermael-Boitsfort, Brussels-Capital Region, Belgium

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Summary

Led the strategic development and operational oversight of a non-profit organization dedicated to creating specialized living accommodations for individuals with mental disabilities, significantly enhancing community support and infrastructure.

Highlights

Founded and grew ASBL Constellations, establishing 19 specialized houses providing 562 places for individuals with mental disabilities by 2028 (234 opened, 328 under creation).

Secured and managed the development of 10 new houses between 2006 and 2024, including Les Bolets, Artemia, Orfea, Villa Pilifs, and Farra Stratégie, expanding critical social infrastructure.

Initiated the planning and construction of 7 additional residential and day centres for 2026, including CREB Woluwe and La Forestière, demonstrating continuous growth and project pipeline management.

Contributed to the creation of an equivalent number of jobs, particularly for young people, through project development and operational management, fostering significant socio-economic impact.

Achieved a 25% market share equivalent of all available places in the Brussels-Capital Region, establishing Constellations as a key provider in the sector.

Procter and Gamble (P&G)

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President Europe Middle East and Africa, "Laundry and Cleaning" products

Brussels, Brussels-Capital Region, Belgium

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Summary

Directed the strategic vision and P&L for the Laundry and Cleaning product categories across Europe, Middle East, and Africa, driving market leadership and corporate responsibility initiatives.

Highlights

Served as a Member of the P&G Executive Committee (Cincinnati), contributing to global corporate strategy and decision-making for a consumer goods giant with +/- $75 billion turnover.

Managed three major global categories, overseeing strategic direction and operational execution across a vast portfolio including Ariel, Tide, and Pampers.

Held corporate responsibility for P&G's business operations across a diverse portfolio of 10+ countries, including the UK, Italy, France, Greece, Belgium, Holland, Spain, Portugal, Switzerland, Scandinavia, and Turkey.

Implemented regional market expansion strategies, enhancing brand presence and revenue growth for key product lines within the EMEA region.

Procter and Gamble (P&G)

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Vice-President Laundry and Cleaning business -50% of Europe

Paris, Île-de-France, France

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Summary

Oversaw the Laundry and Cleaning business for 50% of the European market, driving sales and operational excellence for a significant regional portfolio.

Highlights

Managed a substantial portion of the European Laundry and Cleaning business, contributing directly to regional revenue targets and market share objectives.

Implemented strategic marketing and sales initiatives to grow brand presence and product penetration across key European markets.

Collaborated with cross-functional teams to optimize supply chain, product development, and market entry strategies for new innovations.

Mentored and developed high-performing teams, fostering a culture of accountability and results-driven performance within the business unit.

Procter and Gamble (P&G)

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Général Manager P&G France

Paris, Île-de-France, France

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Summary

Provided comprehensive general management leadership for Procter & Gamble's operations in France, ensuring robust market performance and strategic alignment.

Highlights

Directed all aspects of P&G's French operations, including sales, marketing, and distribution, to achieve country-specific business objectives.

Developed and executed market-entry and growth strategies tailored to the French consumer landscape, enhancing brand visibility and competitive positioning.

Managed P&L responsibility for the French subsidiary, optimizing resource allocation and operational efficiency to drive profitability.

Cultivated strong relationships with key stakeholders, including retailers and government bodies, to support business expansion and regulatory compliance.

Procter and Gamble (P&G)

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Marketing Director P&G France

Paris, Île-de-France, France

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Summary

Oversaw comprehensive marketing strategies and campaigns for P&G France, progressing from Associate Marketing Director to Marketing Director, driving brand growth and market penetration.

Highlights

Developed and implemented effective marketing campaigns for key P&G brands, contributing to increased consumer engagement and sales volumes.

Analyzed market trends and consumer insights to inform product positioning and promotional strategies, adapting to competitive landscapes.

Managed significant marketing budgets, ensuring optimal allocation of resources to achieve maximum ROI on advertising and promotional activities.

Collaborated with product development teams to launch new products and extend existing lines, contributing to portfolio diversification and market share gains.

Education

HEC Paris

Paris, Île-de-France, France
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Master's Degree Business

Awards

Paul Harris Fellow

Rotary Club

Received the highest reward from the Rotary Club for services rendered to the Community.

Cross of the order of Malta

Order of Malta

Awarded for services rendered to the Community.

Chevalier de la Légion d'honneur

France

Recognized as a Knight of the Legion of Honour by the French government for significant contributions.

Chevalier de l'ordre de Léopold

Belgium

Honored as a Knight of the Order of Leopold by the Belgian government for distinguished service.

Languages

Français

English

Skills

Leadership & Management

Executive Leadership, General Management, International Business, P&L Management, Strategic Planning, Team Leadership, Corporate Responsibility, Organizational Development.

Marketing & Brand Management

Marketing Strategy, Brand Management, Product Category Management, Market Expansion, Consumer Goods, Multichannel Marketing.

Non-Profit & Social Impact

Non-Profit Management, Community Development, Social Impact, Stakeholder Engagement, Project Management, Real Estate Development, Regulatory Compliance.